Why You’ll Start Seeing a New Look on Friska Products in 2026
If you’ve recently noticed a new look on some Friska products — or will soon — here’s what you need to know. From January 1, 2026, Friska is rolling out refreshed packaging across its product range.
Why the Change?
As Friska grows, it’s important that our packaging:
- Communicates product information more clearly
- Meets international standards
- Reflects our commitment to quality and consistency
This update is about clarity and readiness for wider markets — not changing what already works.
What Hasn’t Changed
The products themselves.
- Ingredients remain the same
- Formulations remain the same
- Effectiveness and quality remain the same
Products in older packaging are fully valid and safe until their expiry dates.
A Note on Our Instant Cereal
Our Baby Instant Cereal has been repositioned as Friska Family Instant Cereal.
This reflects the reality of many households where the same nourishing cereal is enjoyed by different age groups.
- Same nutrients
- Same care
- Updated positioning for the whole family
In Summary
This refresh is not a reformulation. It’s simply a clearer, more modern way of presenting the Friska you already know and trust.
